Sport meets art

Athletes from around the world come together to tell their story through art and drawings. More than 30 international sports stars and everyday athletes tell their 'Impossible' stories using their own hand-drawn illustrations and paintings. Each athlete chose a defining moment in their life and then illustrated it through images and words that would later be combined to create the campaign.  

The campaign focused on the personal challenges that athletes had overcome in their rise to fame. From David Beckham to Lionel Messi, Gilbert Arenas to Yelena Isinbayeva, each athlete tells their unique story through personal artwork.Over 30 international Pro & everyday athletes describe a defining moment in their life using their own hand-drawn illustrations and paintings. The campaign included 21 TV commercials, 15 documentaries, and 1 long format film, behind the scenes footage, print and outdoor advertising, as well as exclusive digital content. Each athlete created an art piece that expressed his or her impossible journey. The athletes alongside their art piece were featured in an OOH and print. 

With Asics as the new kit supplier for Rugby Union heavyweights Australia, they were keen to demonstrate a show of force in the build up to the 2015 Rugby World Cup in England. Sports On Screen were brought in to choreograph and advise on the action, which involved hard-hitting stunts with the athletes and supplying opposition players with both technical ability and physical presence. 

As well as shooting around an extremely tight schedule, one challenge in capturing the action included what appears to be a full-speed hit from featured player Israel Folau in 1st person POV. We worked with the camera team and props department in developing a mirrored frame that our hero could safely burst through and give us a unique insight into what it would mean to stand in his way.