Sport meets Art
Athletes from around the world come together to tell their story through art and drawings. More than 30 international sports stars and everyday athletes tell their 'Impossible' stories using their own hand-drawn illustrations and paintings. Each athlete chose a defining moment in their life and then illustrated it through images and words that would later be combined to create the campaign.
Directed by Dean Maryon & Sean Thompson , Animation Director - Dan Sumich
JONAH LOMU, FULL CIRCLE.
The campaign focused on the personal challenges that athletes had overcome in their rise to fame. From David Beckham to Lionel Messi, Gilbert Arenas to Yelena Isinbayeva, each athlete tells their unique story through personal artwork.
DAVID BECKHAM, SEEING RED.
MESSI, TINY GIANT.