A horde of ASICS-clad runners converge on a vast all-terrain mountain in ASICS biggest ever brand campaign, ‘Its a Big World. Go Run It.’ Directed by Chris Sargent through Somesuch and conceived by 180 Amsterdam.
ASICS brings together every kind of running tribe from all corners of the earth, creating an awesome spectacle of trail, road, endurance and even ice runners coming together like armies. Each runner displays their unique approach as they head towards a mountain constructed of every kind of running terrain.
We went out into the parks and encouraged runners to break the speed limit.
"Made of Sport" features everyday athletes and professionals, training at different levels, distances and times, but all sharing the same unwavering passion and commitment to their sport. In six short films, they share what sport means to them and how it has shaped their lives.
I AM MADE OF BLAZING TRAILS. Emanuelle Gault.
I AM MADE OF BELIEF NOT BARRIERS. Simon Wheatcroft, blindrunner.
I AM MADE OF SWEAT NOT SWAGGER. Christophe Lemaitre, sprinter.
Reveals the unique passion and qualities shared by the select group of runners who have taken on the challenge of 26.2 miles. “We are Marathoners” is a print and film campaign that celebrates the special qualities, attributes and personalities of one of the world’s most selective groups.
Celebrating the spirit of the 1%, championing their collective spirit. All we ever hear about is the pain and sacrifice experienced when you run a marathon distance, But the reality is that when you run a marathon you become a member of a very positive group of people. You share a common bond that means that when you come together the experience is the opposite of the picture we always see.
A sport-obsessed athlete who simply can’t stop. He runs from sport to sport, from dawn to dusk, playing sports with passion in his various GEL equipped shoes. Thanks to GEL technology and innovation, ASICS continuously supports athletes of all sports by providing the best products for their needs.
In sport we discover what we are made of. Whether on a training run or in competition, there is a moment when we cross a line and discover that we are made of something more than we were yesterday. We ask ourselves: Can I be better tomorrow? This is what keeps us striving for perfection. It makes us get up the next morning and dig deeper, reach further and try harder than before. It is this spirit that drives us everyday to push our limits. It is how we live our lives. BETTER YOUR BEST.
In the beginning everything was totally natural, even mankind. But that was then. Now humans spend most of the time doing unnatural things in an unnatural environment. However there is something natural that moves through this modern landscape, the natural runner.
Highlights ASICS athletes Gael Monfils and Samantha Stosur to amplify how tennis has become more demanding and that constant improvement to be the best requires extraordinary athleticism. Key tennis footwear is highlighted within the campaign, including the GEL-Resolution® 5, which offers high stability and good fit for a powerful open stance and flying jump stroke style.
RHINO RUNNER, Vincent O'Neill.
TRAIL RUNNER, Christien Schiester.