Creative team - Dean Maryon, Richard Bullock, Tim Geoghan, Caprice Yu.

A series of print ads created for the ongoing originals campaign. A division of Adidas that re-issues and modifies Adidas product from when the brand was marked with a trefoil.

Creative team - Dean Maryon, Sam Coleman & Peter Albores, Photographer - Carlos Serrao

This print and retail campaign highlights the Climacool, a cooling technology that behaves like an air-cooling system for your body. The campaign takes this a bit further by visualizing the effects of air escaping the clothing and effecting it's surroundings.

Pumping iron can be hot, sweaty affair so Adidas is highlighting the cooling effects of its Climacool training gear. Each execution depicts an athlete working out, lifting weights, doing pull-ups or taking a water break. We tackled the distinctly uncool environment of the gym by dramatizing the product benefit, which is that it keeps you cool through ventilation technology: Air Cooled Training

Creative Team - Yo Umeda, Stuart Brown & Niklas Lilja. CD - Dean Maryon. Photographer - Carlos Serrao.

TECHFIT apparel technology scientifically proven to enhance an athlete’s strength, stamina and speed. Retail and online product campaign for Techfit, a sports clothing technology that is scientifically proven to enhance strength, Stamina and speed when worn for training and in competition.

The campaign highlighted what goes into an athlete delivering 100% when they perform on the field, track or court and what they get from Techfit Powerweb apparel. 

Creative Team - Dean Maryon & Stuart Brown. Photographer - Mary McCartney.

Creative Team - Dean Maryon & Stuart Brown. Photographer - Mary McCartney.

A series of print executions featuring Stella McCartney's range of women’s training apparel and footwear.

Basic training product from Adidas starring David Beckham.