Creative team - Dean Maryon, Richard Bullock, Director - Lance Accord
The launch of 'Impossible is Nothing', celebrates those individuals in sport who refuse to accept the limits set by other.
The campaign is a tribute to all those people who turn up every four years and refuse to accept the limits set by others. After it began, the company reported that U.S. sales were up 11 percent compared with the same period the previous year.
Creative team - Dean Maryon and Sean Thompson, Directors - Dean Maryon, Sean Thompson and Dan Gordan, Animation Director - Dan Sumich, Photographer - David Turnley
Over 30 international Pro & everyday athletes describe a defining moment in their life using their own hand-drawn illustrations and paintings. The campaign included 21 TV commercials, 15 documentaries, and 1 long format film, behind the scenes footage, print and outdoor advertising, as well as exclusive digital content.
DAVID BECKHAM - SEEING RED
Each athlete created an art piece that expressed his or her impossible journey. The athletes alongside their art piece were featured in an OOH and print.
JONAH LOMU - FULL CIRCLE
A multi-media program showcased the content collected from around the globe; including 21 TV commercials, 15 documentaries, 1 long-format film, behind the scenes footage, print, Outdoor, exhibitions, auctions and exclusive digital content. The roll out included social networking, mobile, instant messaging, branded trailers, promotions, prizes and other elements that invite consumers to interact with the brand and encourage them to take the first step in their personal impossible journey.
LIONEL MESSI - TINY GIANT
BEHIND THE SCENES
GIBERT ARENAS - ZERO TO HERO
TYSON GAY - TO THE TREE
IIN Exhibition & Auction
Creative team - Dean Maryon, Ben Abroanowitz & Dario Nucci. Director - Daniel Klineman. Photographer - Tom Kahn.
A group of players take to the sky to play football against an army of opponents on a pitch made only of lines, The integrated advertising campaign titled ‘Impossible Field’ features a mix of players including Beckham, Ballack, Raúl, Defoe, Kaká and Saviola. The campaign included TV, Cinema, Print, Outdoor and E-marketing.
THE MAKING OF IMPOSSIBLE FIELD
Creative team - Carlos Furnari & Paulo Martins. CD - Dean Maryon. Photographer - Paulo Martins
JONAH LOMU - THE FISH
ATO BOLDEN - STOLEN
As the 2002 World Cup approaches cases of a strange condition called Footballitis begin to increase. Concerned about the effects of this epidemic an institute is set up to study and find a cure for the disease.
The campaign features a number of international Adidas football stars - including Beckham, Zidane, Barthez, Deisler, Raul, Costa, Aimar and Del Piero – as well as referee Collina. The players are portrayed as famous cases of the newly discovered “Footballitis” fever, which makes them act obsessively about football.
Creative team - Dean Maryon, Larry Frey & Luca. CD - Peter McHugh. Directors - Tractor.